SA Property Blog - Facebook page

SA Property Blog - Facebook page image

Dont just find us on facebook, use us on facebook!

 

Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd, especially as there are more and more properties coming onto the market.

We decided to look at how we could show our customers another reason to choose SA Property and that is by standing out from the crowd when it comes to social marketing. At the end of 2015, there were 1.59 billion monthly active facebook users (14% increase on the previous year). The highest traffic on facebook occurs between 1.00 to 3.00 p.m. Also the run up to 7.00 p.m. seems to get the most likes in the day. More importantly 42% of marketers report that facebook is now a critical part of their business. (source - zephoria digital marketing).

With all of this in mind, we felt it time to make a difference with our facebook page and engage with a more specific target market. We, like most agents, advertise a new instruction, price reduction or a call for more properties to sell or rent. This has generally worked well for us and even introduced buyers and tenants to the advertised properties. This is really what we need more of is matching up of a property to a buyer or tenant, whilst attracting more business.

We are very excited to announce that we have now added to our facebook page a property search facility, enabling potential buyers and tenants to look for our properties on our facebook page!! We have introduced the "our properties" section to othe SA Property facebook page, making it easy for people to see what we have to offer without having to come out of facebook and into our website.

Check it out and see what you think!!

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